We operate under the radical philosophy that there is nothing wrong with women. Nothing to fix.


In fact, we like to ask, “What would the world look like if everyone negotiated like a woman?”

We know the personal, cultural and political landscapes that impact your ability to ask for what you want, and we help you overcome them. Not just because you demand it or deserve it, but because the world needs what you have to offer, and without women, business suffers (people and profits).

We’ve been frequent contributors to The Daily Muse, Forbes and LinkedIn, and the work of She Negotiates has been featured on NPR, CNN, New York Times, Wall Street Journal, Glamour, Real Simple, and many others.

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Victoria brings a quarter century of legal practice followed by a decade of mediation, arbitration and negotiation experiences to every consulting, speaking and training engagement. As a former commercial litigator and trial attorney, Victoria not only knows the art of persuasion but also the fears, hopes and challenges faced by corporate CEOs, small business owners and fellow professionals. After earning her Master’s in conflict resolution from the world-famous Straus Institute at Pepperdine University School of Law, she published two books on the psychology of conflict and the practicalities of assisted negotiation - The Grownups’ ABCs of Conflict Resolution and Success as a Mediator for Dummies.

Victoria also brings her passion for fair compensation to her membership on the Pay Equity Task Force convened by the California Commission on the Status of Women and Girls to roll out amendments to the California Fair Pay law.

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Lisa Gates

With a career that spans profit and nonprofit business, from marketing and public relations to freelance writing to acting in theatre, Lisa has learned a thing or two about pitching, selling, negotiating, and storytelling. As a certified coactive coach (CTI) with training in mediation, Crucial Conversations, and StrengthFinders, she helps smart, ambitious women become daily askers and confident actors in work and life by honing in on interview prep, strategy, script writing, and roleplaying.

Lisa has authored several video tutorials available online at lynda.com and LinkedIn, including Asking for a Raise, Negotiation Fundamentals, Resolving Conflict, Coaching and Developing Employees, and Coaching for Results.

Lisa is starting an impressive new business venture that will tailor her career and leadership training to high profile women. In the meantime, you can schedule an appointment with Lisa here.